Noom is spooky sometimes. Great, but spooky. Noom is an app for your phone, one that introduces a healthier lifestyle. Not a diet app, definitely. It is specifically designed as a mobile app. You carry it with you. It never nags, but does put thoughts into your head. Good thoughts. It uses psychology. A lot of psychology. To come at you from every angle. But never too much (well, maybe once or twice in the last month). You get set up to recognize three categories of food. You log your weight and food intake each day, but it is a lot less onerous than other apps. They ballpark some, but it comes out close to reality.
Each day, they have 3-5 short lessons, broken into a half dozen screenfuls, with a light approach to ideas like attitudes toward food in general, then to attitudes to missing your targets, and how to reign in your id without strangling it. On top of all this, you they pick out a couple dozen people from around the world in a similar situation, or a complementary situation, and let you help each other out. And then you get a coach, someone to organize all the psychobabble, so that it just turns into good advice that is pretty easy to follow.
The scary part is like the time I skipped breakfast. The next day, I get a lesson on how getting 3 squares is a good option to follow unless you are a forager type. See how they get you there? They know I am not a forager by my logging of food. But set that way, I am motivated to get my 3 squares and limit it to that. Healthy without being too constrictive. Last night, I came in under my calorie ceiling, so I had a nice chunk of dark chocolate. Today, I get that as an example, saying great to have rewards, but make them intermittent, better reinforcement. Touche. I have been too regular there.
On their website you can see they are a young company, with lots of female input. Offices in Manhattan, Tokyo, and Seoul. Versions of the app in those languages and more. My daughter works in tech in Tokyo, and she instantly recognized the name when I mentioned it. She is guessing the format will get applied to other areas besides health and lifestyle once they have the blueprint down. Looks pretty well done from here.
This has given me some ideas for language teaching, but that is for another post.